Chaser Lab Design

Chaser & NOVA — Packaging and Visual Identity Design

Overview

Developed complete packaging and brand identity for Chaser and NOVA, a line of premium e-liquid products.

Challenge

Create a bold and modern look that would stand out in a competitive market while maintaining a clean, professional image across both packaging and digital assets.

Solution

Designed logos, label stickers, and custom box packaging from scratch. Extended the brand identity to marketing materials, including web banners, e-commerce product images, and printed brochures showcasing all product flavors.

My Role

Brand & Packaging Designer — logo creation, label and box design, visual system for web and print marketing.

Tools Used

• Adobe Illustrator
• Photoshop
• Figma

Key Elements

• Custom logos for Chaser and NOVA brands
• Sticker and box packaging designs
• E-commerce visuals and promotional brochures for retail

Design Process

The design process began with market research to understand the e-liquid industry and target audience. I explored various visual directions that would appeal to the target demographic while ensuring the products would stand out on retail shelves and in digital environments.

The final design features bold, vibrant fruit illustrations against a sleek black background, creating high contrast and visual impact. Each flavor has its own distinct color scheme while maintaining a consistent overall brand identity.

Outcome

The packaging design has helped the products gain visibility in a crowded marketplace. Retailers have reported that the distinctive look attracts customer attention, and the clear flavor identification makes it easy for consumers to find their preferred products.