Gentle Garden Logo Design
Gentle Garden — Logo Design
Overview
Created a logo for Gentle Garden, a Chicago-based boutique florist specializing in online flower orders and personalized deliveries.
Challenge
Design a logo that conveys elegance, warmth, and the natural beauty of flowers, while remaining simple and versatile for use across the app, website, and marketing materials.
Solution
Developed a clean, sophisticated logo that captures the brand's gentle and inviting spirit. The design balances organic elements with a modern, minimalist style, making it ideal for digital and print applications.
My Role
Logo Designer — concept development, style exploration, final logo execution.
Tools Used
- Adobe Illustrator
Design Process
The design process began with exploring various visual interpretations of the "Gentle Garden" concept. I wanted to create a symbol that would evoke the feeling of flowers while maintaining a clean, modern aesthetic that would work well across different applications.
The final logo features a flower-like arrangement of six teardrop shapes that radiate from a central point, creating a sense of growth and harmony. The rounded forms and smooth lines convey the "gentle" aspect of the brand, while the symmetrical arrangement suggests order and care—qualities important to a florist business.
The color choice—a soft yet vibrant green—connects directly to plant life and growth, while remaining fresh and contemporary. The typography complements the mark with rounded letterforms that echo the softness of the symbol.
Applications
The logo was designed to work seamlessly across various applications, from the small app icon on mobile devices to larger signage for the physical store. Its simple form maintains legibility at different sizes, and its distinctive shape is easily recognizable even when seen quickly.
Outcome
The client was delighted with the final logo, noting that it perfectly captured the essence of their brand. The logo has been implemented across their digital platforms, packaging materials, and storefront, creating a cohesive visual identity that has helped strengthen brand recognition among customers.