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ChiTennis Pro — Shopify Landing Page Design

July 2024
ShopifyWeb DesignService BusinessE-commerce
ChiTennis Pro Shopify landing page on laptop

ChiTennis Pro — Shopify Landing Page Design for a Local Tennis Business

Overview

ChiTennis Pro is a Shopify landing page concept for a Chicago-based tennis lesson service. The goal was to create a clean, user-friendly storefront where visitors can explore coaching options, learn about the team, and book lessons online.

Challenge

Design a Shopify page that combines service booking with e-commerce flow, while reflecting the approachable, energetic vibe of a local tennis brand.

Solution

I designed a mobile-first layout with fresh green and blue accents, using Shopify's flexible components to showcase coach bios, features, and pricing. The design focuses on clarity, trust-building, and streamlined navigation.

My Role

UI Designer — Shopify layout design, visual styling, responsive customization

Tools Used

  • Figma
  • Illustrator
  • Shopify

Key Features

  • Coach bios in a friendly "Meet the Team" section
  • Icon-led feature highlights
  • Clear, scannable pricing plans as product cards
  • Optimized mobile experience with strong CTAs

Design Process

I analyzed service-focused Shopify stores, then wireframed a layout tailored for both conversion and storytelling. Design elements support trust and usability, with Shopify's sections repurposed for lesson-based services.

Outcome

ChiTennis Pro delivers a sleek, conversion-ready Shopify page that supports bookings and scales with business growth—whether for in-person lessons or future product sales.

ChiTennis Pro full page design showing various sections
Full page design showing the hero section, how it works process, coach profiles, testimonials, and booking interface