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Gentle Garden App

March 2024
E-commerceMobile AppUI/UX
Gentle Garden App

Gentle Garden — Flower Delivery App

Overview

Designed a mobile app for Gentle Garden, a Chicago-based florist, to simplify online flower ordering for busy users.

Challenge

Local florists lacked user-friendly apps, making quick and reliable ordering difficult.

Solution

Created a fast, intuitive app that allows users to easily browse, customize, and track flower deliveries.

My Role

UX/UI Designer — user research, wireframes, prototypes, usability testing, final design.

Key Features

  • Quick order flow
  • Delivery scheduling and live tracking
  • Pickup and gifting options

Design Process

The design process involved extensive user research, persona development, wireframing, prototyping, and usability testing to create an intuitive and efficient flower ordering experience.

Case Study

Project Overview

Project overview showing the Gentle Garden app
Project details and duration

Problem and Goal

The problem and goal of the Gentle Garden app

My Role and Responsibilities

Designer role and responsibilities

User Research

Understanding the user research methods
User research summary
User pain points identified during research

User Personas

User persona: Michael
User persona: Alina

Wireframes

Digital wireframe showing product selection and size options
Digital wireframe showing delivery tracking features

Usability Testing

Usability study findings
Design refinement process

Design Iterations

Before and after mockups showing home screen improvements
Before and after mockups showing delivery tracking improvements

Prototyping

Low-fidelity prototype showing user flow
High-fidelity prototype showing complete user flow

Final Design

Final mockups showing checkout flow screens