PetGroom Lakeview — Shopify Landing Page

PetGroom Lakeview — Shopify Landing Page for a Local Pet Grooming Business
Overview
PetGroom Lakeview is a Shopify landing page concept for a small pet grooming and spa startup based in Lakeview, Chicago. The goal was to create a warm, welcoming online storefront that allows pet owners to explore grooming packages, meet the groomers, and book services with ease.
Challenge
Design a Shopify landing page that balances playful visual charm with trust and professionalism, while streamlining the service booking experience for a local audience.
Solution
I built a responsive layout with soft, pet-friendly colors and rounded shapes to reflect the calm, caring nature of the business. The Shopify theme was adapted to present services as products, with engaging team bios, feature highlights, and pricing packages.
My Role
UI Designer — Shopify layout, visual identity, responsive page design
Tools Used
- Figma
- Illustrator
- Shopify
Key Features
- "Meet Our Groomers" section with personal bios
- Service features laid out in icon-based blocks
- Grooming packages styled as shoppable items
- Mobile-optimized layout with smooth scroll and clear CTAs
Design Process
I researched grooming websites and local service shops on Shopify, then wireframed a clean layout to guide users through service discovery and booking. I used calming visuals and friendly team images to build trust and local appeal.
Outcome
PetGroom Lakeview presents a clean, lovable digital presence that supports service bookings while staying true to the brand's charm. Built to convert and grow, it's a scalable Shopify solution for local pet care businesses.
